New Products: April 2012

NOW  Effer-C™ Effervescent Drink Mix is a convenient, great-tasting Vitamin C supplement formulated to support overall health by replenishing vital electrolytes and providing a balanced array of important nutrients. Effer-C™ is sweetened with Organic Turbinado Sugar and BetterStevia™ instead of sugar and/or fructose, and we use real fruit juice powders for flavor. This updated formula utilizes highly bioavailable Transport C-Plus®, a unique, patent-pending form of Vitamin C that combines buffered calcium ascorbate and alpha lipoic acid, which potentially increases vitamin C uptake by immune system cells, as well as increasing the potency of vitamin C throughout the body. Lemon-Lime Effer-C™ packs a total of 1,000 mg of Vitamin C (as calcium ascorbate), including 230 mg of Transport C-Plus®, into one convenient packet.

Effer-C™ also incorporates additional antioxidant vitamins, plus free radical-fighting minerals and other nutrients. We’ve included CoQ10 for energy and immune system support and electrolytes to keep the body well-hydrated and running at peak efficiency. In addition, you get a balanced array of essential nutrients including vitamin A, B vitamins, calcium, magnesium, zinc, manganese, chromium, sodium, and potassium.*

Effer-C™ is an effervescent powder that mixes easily in water. Simply add one stick pack to 4 to 6 ounces of water and enjoy! Give Effer-C™ a try and see how delicious great nutrition can taste!

• Frutctose-Free
• Sweetened with Organic Turbinado and BetterStevia™
• Utilizes Highly Bioavailable Transport C-Plus®
• Delicious Natural Lemon-Lime Flavor
• Natural Base of Fruit Juice Powder

Tranquil Rose Massage Oil combines an effective blend of natural ingredients that not only soothe and moisturize the skin, but comfort the body and mind as well. This luxurious massage oil is infused with the powerful antioxidant benefits of natural Vitamin E, which helps to keep skin healthy by protecting the delicate elastin fibers that are the principal structural component of skin. This product also contains Jojoba Oil, a non-comedogenic oil that’s well-known for its ability to penetrate deep into the skin where its cell-renewing benefits are fully-realized. Pure Almond and Apricot Oils are included to help soften and moisturize the skin.

A good massage oil should be pleasing to all the senses, which is why we’ve included natural Rose Oil in Tranquil Rose Massage Oil. This ingredient provides a soothing, pleasing aroma that calms the mind and relaxes the body while nourishing the skin. Rose Hip Seed Oil is also included to help keep skin cells hydrated, which can minimize the appearance of minor blemishes and imperfections. Best of all, this massage oil contains Vitamins C & A, which aids in strengthening connective tissues and collagen.

•  Skin Rejuvenating Blend
• Promotes Healthy Skin
• Paraben-Free
• With Vitamin E, Rose Hip Seed Oil, Jojoba Oil & More

Refreshing Vanilla Citrus Massage Oil combines an effective blend of natural ingredients that not only soothe and moisturize the skin, but comfort the body and mind as well. This luxurious massage oil is infused with the powerful antioxidant benefits of natural Vitamin E, which helps to keep skin healthy by protecting the delicate elastin fibers that are the principal structural component of skin. This product also contains Jojoba Oil, a non-comedogenic oil that’s well-known for its ability to penetrate deep into the skin where its cell-renewing benefits are fully-realized. Pure Almond and Apricot Oils are included to help soften and moisturize the skin.

A good massage oil should be pleasing to all the senses, which is why we’ve included natural Tangerine and Orange Oils and pure Vanilla Extract in Refreshing Vanilla Citrus Massage Oil. These ingredients provide a soothing, pleasing aroma that calms the mind and relaxes the body while nourishing the skin. Rose Hip Seed Oil is included to help keep skin cells hydrated, which can minimize the appearance of minor blemishes and imperfections. Best of all, this massage oil contains Vitamins C & A, which aids in strengthening connective tissues and collagen.Reduces Redness & Irritation

• Skin Rejuvenating Blend
• Promotes Healthy Skin
• Paraben-Free
• With Vitamin E, Rose Hip Seed Oil, Jojoba Oil & More

In response to overwhelming demand based on recent media attention, we're introducing this new size of our popular 100 mg product.

7-Keto® is a natural occuring metabolite of DHEA, providing the same benefits of DHEA, without its associated side effects. Because the body's production of DHEA declines with age, so does the production of 7-Keto®. Weight gain is a common sign of aging that often accompanies the decreased production of DHEA and its metabolites. Supplementation with NOW® 7-Keto® can safely promote thermogenesis, thereby supporting the maintenance of healthy body weight.*

• Promotes Thermogenesis*
• DHEA Metabolite
• Helps Maintain Healthy Body Composition*